Access Restricted for EU Residents
You are attempting to access a website operated by an entity not regulated in the EU. Products and services on this website do not comply with EU laws or ESMA investor-protection standards.
As an EU resident, you cannot proceed to the offshore website.
Please continue on the EU-regulated website to ensure full regulatory protection.
Monday Nov 3 2025 03:40
2 min
Rosie Sargsian, head of growth at Ten Protocol, believes many crypto projects are struggling to achieve sustainable growth due to an overemphasis on short-term trends. She argues that this constant pursuit of attracting investors through new narratives is hindering their ability to build robust and long-lasting projects.
Sargsian points to the existence of an 18-month product cycle within the crypto space. This cycle begins with the emergence of a new narrative, followed by inflows of funding and investment, and then projects begin to pivot amidst the hype. However, interest quickly fades, forcing founders to seek out new opportunities. "This cycle is now 18 months if you're lucky," she states.
Sargsian highlights that a decline in project funding within the crypto space exacerbates the issue. With reduced time and capital available to founders, there is increased pressure to shift to the next prevailing trend.
Sargsian emphasizes that projects cannot build anything meaningful in just 18 months. Genuine infrastructure requires at least 3 to 5 years, and achieving true product-market fit requires iteration over years, not quarters. She indicates that continuing to work on last year's narrative will lead to a loss of investment and users.
One key issue is how to incentivize users to adopt platforms and stay with them long-term when the hype fades. While token launches and airdropped rewards for early adopters can attract interest, without sufficient planning, this can lead to early investors abandoning the platform after the token is launched.
Sean Lippel, general partner at venture capital firm FinTech Collective, agrees with Sargsian's opinion, but adds that some founders and investors do not want solutions that promote broader long-term thinking. He points out that when he expressed support for A16z's vesting period of more than 5 years on tokens, he was surprised by the reactions from some figures in the industry.
Risk Warning: This article is provided for informational purposes only and does not constitute investment advice, investment research, or a recommendation to trade. The views expressed are those of the author and do not necessarily reflect the position of Markets.com. When considering shares, indices, forex (foreign exchange), and commodities for trading and price predictions, remember that trading CFDs involves a significant degree of risk and may not be suitable for all investors. Leveraged products can result in capital loss. Past performance is not indicative of future results. Before trading, ensure you fully understand the risks involved and consider your investment objectives and level of experience. Cryptocurrency CFD trading restrictions may apply depending on jurisdiction.
Latest
View all
Thursday, 23 July 2026
4 min
Wednesday, 22 July 2026
6 min
Wednesday, 22 July 2026
11 min
Thursday, 23 July 2026
Indices
Gold Price Today, July 24: Gold Slips to $4,043 as Dollar and Yields Rise
Thursday, 23 July 2026
Indices
South Korea Tightens Rules on Single-Stock Leveraged ETFs, Raises Cash Requirement to KRW 30 Million from July 31
Thursday, 23 July 2026
Indices
Intel Q2 Revenue Jumps 25% on AI Demand, Beats Estimates as Strong Q3 Outlook Lifts Shares
Thursday, 23 July 2026
Indices
US Treasury Says Yen Is Deeply Undervalued, Urges Bank of Japan to Continue Rate Hikes
Wednesday, 22 July 2026
Indices
Gold Price Today, July 23: Gold Holds Above $4,100 as Oil Rally Limits Gains
Wednesday, 22 July 2026
Indices
Tesla 2026 Q2 Earnings: Revenue Surges 26% as AI Investments Weigh on Profits and Cash Flow
EN
