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Binance Co-CEO Yi He: Long-Term Strategy, User Focus, AI Integration & Compliance

Wednesday Dec 3 2025 14:10

2 min

Table of Contents

1. Yi He: Binance's Long-Term Strategy, User Focus, and AI Integration
1.1 Strengthening Compliance Through Regulatory Expertise
1.2 Preserving User Culture at Binance
1.3 Future Focus Areas: Culture, Systems, and AI
1.4 Binance's Challenges and Opportunities
1.5 Debunking Rumors About Coin Listings
1.6 Future Outlook on Bitcoin and Meme Coins
1.7 Binance's Approach to Hong Kong

Yi He: Binance's Long-Term Strategy, User Focus, and AI Integration

During Binance Blockchain Week, Binance Co-CEO Yi He offered valuable insights into the company's strategic objectives and leadership structure. While sharing authority with Richard Teng, Yi He emphasized that this arrangement does not represent a radical shift in her day-to-day responsibilities, but rather a proactive move aimed at setting Binance on a sustainable long-term trajectory.

Strengthening Compliance Through Regulatory Expertise

Yi He highlighted that Richard Teng's regulatory background and compliance expertise make him ideally suited to spearhead Binance's efforts in engaging with regulatory bodies. This increased focus on compliance is essential for Binance to foster relationships with global regulators and ensure operation within a sound legal framework.

Preserving User Culture at Binance

As a founding figure at Binance, Yi He is committed to preserving the company's user-centric culture. She recognizes that understanding and catering to user needs is paramount to Binance's long-term success.

Future Focus Areas: Culture, Systems, and AI

Yi He's key priorities moving forward are defined by three distinct areas: preserving the Binance culture, developing the company's systemic capabilities, and integrating advanced AI technologies. These three areas collectively reflect a holistic vision for Binance's growth and evolution.

Binance's Challenges and Opportunities

Yi He acknowledged areas where Binance needs improvement, including streamlining user experience, enhancing localization efforts, and improving platform stability. She noted that attracting and retaining top talent presents a significant challenge.

Debunking Rumors About Coin Listings

Yi He strongly refuted claims about the existence of "white gloves" influencing the coin listing process at Binance. She asserted that Binance operates with utmost integrity and that reports of individuals claiming affiliation with Binance for illicit gains are baseless.

Future Outlook on Bitcoin and Meme Coins

Yi He anticipates that future Bitcoin market corrections will be less extreme compared to previous cycles, due to Bitcoin's transition from a niche asset to a mainstream asset. Regarding meme coins, Yi He believes their prices are primarily driven by short-term sentiment, but stresses that long-term value must ultimately be grounded in strong fundamentals.

Binance's Approach to Hong Kong

Yi He expressed Binance's willingness to engage with the Hong Kong market while respecting local regulations. She recognizes the challenges faced by local exchanges in accessing international liquidity and emphasizes that Binance will proceed cautiously and incrementally. Binance is open to exploring opportunities to connect liquidity with compliant Hong Kong exchanges, but acknowledges that practical implementation may face obstacles.

Risk Warning: this article represents only the author’s views and is for reference only. It does not constitute investment advice or financial guidance, nor does it represent the stance of the Markets.com platform.When considering shares, indices, forex (foreign exchange) and commodities for trading and price predictions, remember that trading CFDs involves a significant degree of risk and could result in capital loss.Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be construed to be investment advice. Trading cryptocurrency CFDs and spread bets is restricted for all UK retail clients. 

Written by:

Liam James

Binance Co-CEO Yi He: Long-Term Strategy, User Focus, AI Integration & Compliance

Yi He: Binance's Long-Term Strategy, User Focus, and AI Integration

Strengthening Compliance Through Regulatory Expertise

Preserving User Culture at Binance

Future Focus Areas: Culture, Systems, and AI

Binance's Challenges and Opportunities

Debunking Rumors About Coin Listings

Future Outlook on Bitcoin and Meme Coins

Binance's Approach to Hong Kong

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